Most buyers love the bones of a home, but the floors? Not so much. Whether it’s old carpet or dated flooring, it’s one of the first things buyers want to change. At Jakestone, we make that upgrade easy. We demo the old, design the new, and install stunning hardwoods, all before move-in. It’s a turnkey, full-service solution that helps real estate pros deliver more value with less hassle.

Wide-plank hardwood floors are a hallmark of modern luxury, but not all are built to last. Learn why Jakestone’s engineered construction, featuring the thickest wear layer on the market, offers unmatched stability, beauty, and long-term performance for today’s homes.

White oak has become the go-to choice for builders, designers, and homeowners seeking a floor that blends timeless beauty with modern performance. In this post, we explore why white oak continues to lead the way in premium flooring, offering unmatched durability, design versatility, and long-term value.

Get the essential jobsite prep checklist for hardwood flooring installers. Learn how to prevent moisture issues, layout mistakes, and install delays.

Looking for ways to keep your hardwood floors beautiful—even in a busy home? Whether you have pets, kids, or love to entertain, this guide offers practical tips to protect your investment. From smart furniture pads and pet care routines to robot vacuums and high-performance finishes like Bona Traffic HD, Jakestone shares real-world strategies to help your floors look great for years to come.

Site-finished vs. pre-finished hardwood—what’s the difference, and why does it matter? This post breaks down the pros and cons of each method and explains why Jakestone Hardwoods chooses site-finished flooring for unmatched beauty, durability, and long-term value.

Follow a simple hardwood floor care schedule to keep your floors looking their best. Learn daily, weekly, and monthly tips to protect and maintain hardwood.